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 Brand Relationships


FelCor's Tom Corcoran with InterContinental Hotels Group's Steve Porter.
We benefit from our brand owner and manager alliances with Hilton Hotels Corporation (Embassy Suites Hotels, Hilton and Doubletree), Starwood Hotels & Resorts Worldwide, Inc. (Sheraton and Westin) and InterContinental Hotels Group PLC (Holiday Inn). These relationships enable us to work effectively with our managers to maximize operating margins and operating cash flow from our hotels.


FelCor's Tom Corcoran with Hilton Hotels executives Dieter Huckenstein, Steve Bollenbach and Tom Keltner.

A key part of our business strategy is to have our hotels managed by one of our brand owner alliances. Our hotels are operated under some of the nation's most recognized and respected hotel brands. We maintain relationships with our brand owners, who also manage substantially all of our hotels. We are the owner of the largest number of Embassy Suites Hotels and Doubletree Guest Suites hotels in the U.S.

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