FelCor's strategic alliance with three of the industry's leading brand owners positions the Company for ongoing growth and financial success. FelCor maintains a strong relationship with Hilton Hotels Corporation (NYSE: HLT), Starwood Hotels & Resorts (NYSE: HOT) and InterContinental Hotels Group (NYSE: IHG).

One way FelCor maximizes its solid relationship with its brand managers is by working closely with the hotel management teams to improve revenue and profits.

Instead of simply asking for better performance, FelCor involves itself in the development and ongoing review of operating plans and strategies for both revenue generation and cost control.